If you’ve been following along for a while, you probably know that we run an Etsy shop. We started it out as a side project for our business – more of a let’s-see-how-this-goes type deal. As we’re coming up on the one year mark for our shop, we’ve decided to invest a bit more time and energy into it for the year ahead. We’ve both run small vintage shops on Etsy in the past but never dived into the ins-and-outs of Etsy and the different things that can help jumpstart your shop. (I see you SEO!) Thankfully our friend, Courtney, has been selling on Etsy for years now and she launched a course that breaks down SO many steps to successfully launch and run an Etsy shop. You can so clearly see her heart for encouraging and supporting other makers through how in-depth this course is – years of research and trial-and-error have definitely gone into creating such a comprehensive guide to share with other business owners.
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We compared the six weeks prior to our changes/updates and the six weeks after implementing them:
number of orders were up 38%
revenue went up 57%
views were up 10%
visits were up 17%
It was honestly pretty amazing to see the numbers all change so much! And it wasn’t a complete overhaul of our shop or anything, it was just taking the time to make purposeful changes in some of the areas where we (and most people) tend to overlook the potential to reach customers.All of this to say – if any of you currently have an Etsy shop that you want to grow or have dreams to turn your passion into a side hustle, we highly recommend taking this course to kickstart your journey and set you up for success!